The newly-found fame of the Chinese-developed app, TikTok, has baffled people around the world. What is it, exactly, about the short videos that have audiences gripped? How can such short music and lip sync videos garner followers in the millions?
Unlike other conventional social media platforms like Facebook and Instagram, TikTok is a relatively newer platform for users to create and share short videos. This means that knowing exactly why and how users get followers is still sort of a mystery because the top TikTokers by followers are not celebrities – they’re regular people with regular lives posting viral videos.
So while Gen Z is obsessed with this new app, older generations are finding it hard to keep up. And, specifically, marketers are trying to understand how to harness the power of this new social media app for brand recognition. The more followers you have on the platform, the higher your chances of getting noticed by brands and earning more money.
TikTok has established its top users as beyond mega-celebrities. The top TikToker with 38.6 million subscribers is Loren Gray, a 17-year old girl who creates viral content for her millions of followers.
Below is a list of the top 50 TikTokers by followers who shot to fame through the app – and most of them are still in their twenties. These creators didn’t get millions of followers by chance. They worked round the clock, understood how TikTok algorithms work and used smart strategies to make it happen. Click on the profiles of these TikTok stars to see more statistics and details.